Built on Real Experience
We started prydanionova because the franchise finance world felt broken. Too much jargon, not enough straight answers.
From Frustration to Foundation
Back in 2019, we noticed something odd. Franchise owners kept hitting the same financial walls. Banks treated them like puzzle pieces that didn't fit standard boxes. Advisors spoke in code that nobody actually understood.
So we built something different. A finance partner that actually explains things. One that understands franchise businesses aren't cookie-cutter operations—they're complex ventures with unique cash flow patterns and growth challenges.
Fast forward to 2025, and we're working with franchise owners across Melbourne and beyond. Not because we promise miracles, but because we show up with practical solutions and honest conversations.
What Actually Matters to Us
These aren't buzzwords printed on office walls. They're the principles we argue about in meetings and reference when making tough calls.
Plain Language
Financial advice shouldn't need a translator. We explain cash flow projections, franchise fees, and territory costs in terms that make sense over coffee, not in a textbook.
Realistic Timelines
Franchise success takes time. We map out actual growth curves based on industry data and market conditions—not optimistic fantasies that collapse under scrutiny.
Protective Structures
Your personal assets deserve protection. We design financial frameworks that separate business risk from personal security, giving you room to build without risking everything.
The People Behind the Plans
We're not a massive corporation. Just a focused team that's spent years learning franchise finance through real client work and market changes.
Caspian Thorne
Franchise Finance Lead
Spent a decade analyzing franchise viability before joining us in 2022. He's the one who catches unrealistic projections before they become problems.
Marlowe Fischer
Senior Financial Consultant
Previously worked with multi-territory franchise groups. Joined our team in early 2023 and brings a practical perspective on scaling operations sustainably.
Ready for a Straightforward Conversation?
We're not going to promise overnight success or guaranteed returns. What we will do is listen to your franchise goals, analyze your financial situation, and lay out realistic paths forward. Sometimes that means saying no to ideas that won't work—which is just as valuable as saying yes.
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